Raw Wild | raw meat for dogs, fully organic, subscription based

Mission:

Optimize conversion from 0.5% to atleast 1.5% for trial orders

Pain Points:

- The product page was confusing.
- There were notifications popping up when you want to buy more than one.
- USP was hidden under accordians

Outcome:

A lander with direct response copy that pushed the conversion rate upto 3% without any discounts.