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Raw Wild | raw meat for dogs, fully organic, subscription based
Mission:
Optimize conversion from 0.5% to atleast 1.5% for trial orders
Pain Points:
- The product page was confusing.
- There were notifications popping up when you want to buy more than one.
- USP was hidden under accordians
Outcome:
A lander with direct response copy that pushed the conversion rate upto 3% without any discounts.
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