Tayyab Meat is a frozen sea food and beef meat brand from the Middle East. Their initial vision was to penetrate through Q-commerce and find a footing on the electronic shelves of several delivery aggregators in the region. They were looking for an identity that would set them apart and yet would stick close to their Middle Eastern roots. They also needed concepts for giveaways and communication art.
I started by owning my own roots in South Asia and started looking through characters in Arabic and Urdu scripts.