Special Consultancy | Immigration and Career Consultants
Brand Identity, Social Media Art & Web Experience
A consultancy firm spanned over 3 continents, Special Consultancy is a place where students and professionals can realize their dreams to work, study and settle in developed countries. Making it easier for students to pursue education abroad since 2010, The founding partners are all Australian Graduates and apply their own personal experience in their work.
They were in dire need of rebrandin when I came in to the picture. Their newest senior partner was adamant on an image overhaul with a new website and instagram presence.
The Identity
This project was one of the most difficult ones. The only adjective I had to go on when creating concepts was SPECIAL. Imagine creating something just around this word. But at the end, something great came out of the struggle.
Visiting Cards
A QR code, textured background, and a premium stock gave this brand the material finish it needed.
A Brand in Action
This is how I get most of my projects approved. People need to see how this little graphic and some text would actually make a difference.
Premium Web Experience on WordPress
The website serves more than just a corporate template of Mission and Vision. It is a content portal where they upload periodic content about their latest university partners. The copy was also part of the project. The statement DREAM BIG now hangs in the CEO's room as a mission statement.
Instagram Content
This was at the height of COVID and immigration policies were a mess. The audience needed reassurance that things were still moving at a regular pace at the the immigration offices. And that's what I did. A content calendar, coupled with engaging copy and simple art did the trick.