This one was a very interesting project, and a challenge to say the least. The aim was so to sell paintings on Instagram in Pakistan. Mind you, Pakistan is not a place where art is one of the easiest sells.
So we focused on giving the artist’s work a story. We wrote short poems to give his work more depth. And surprisingly, it turned out great. We ended up clocking 400% on Return on Ad Spend on Instagram without a website. The exposure also got us in some exclusive exhibitions and galleries.