Imagine a plate of biryani, one of Pakistan’s most favourite delicacies. Imagine its beautiful colour, that perfect blend of yellow, orange and white, its alluring aroma, the scent of elachi. You open your mouth to take a bite. You chew the blend of rice, potato and chicken, savouring the flavours, satisfying your tastebuds. Now imagine if the biryani was bland; no colour, no flavour, no spice. Would you want to have more? No, right? That is exactly what a brand without marketing is. A bland biryani.
According to Forbes, nearly 8 out of 10 online stores fail within the first 24 months. Why you may ask? Well, they suspect it’s a direct consequence of focusing on the product more than marketing the product. Now, don’t get us wrong, the product itself must be top-notch but that is to retain customers. Initially, it is the marketing of the product that allows consumers to know of its existence, and then to know of its reach.
Without marketing, you have a product. With marketing, you have a good product. With great marketing, you have a brand!
But how do you know if your marketing is great?
To answer that, you need to see how the response is. Do you have increased engagement, increased customers, increased sales or all of the above? If the answer is yes, you have great marketing. Or a mouth-watering, scrumptious biryani you could say. If the answer is no, you have a bland biryani and this is your sign to spice it up.
Marketing makes your audience crave more!
In simple terms, marketing engages the consumer. It starts a conversation between your brand and the consumer that neither wants to back down from. It leaves the consumer thirsty for more; more insight and more benefits.
Marketing builds your Reputation!
Mcdonalds, KFC, Pizza Hut were all just basic brands but turned into huge franchises after outstanding marketing. Your brand is just another brand unless you build yourself a reputation, and reputations are built from marketing.
Marketing as a News Channel!
Update your audience of all your new breakthroughs, new products, giveaways, bundles, everything! Your marketing is your own personal news channel, one that you are in control of!
Marketing as a Money-Maker!
There’s no question that good marketing gets you good outcomes. An investment in marketing allows your brand to have increased reach, increased engagement, increased consumers and thus increased sales. It is really like a domino effect.
Marketing makes you a tough contender!
In a saturated market, your product is just another product. What makes your product stand out is the marketing. With good marketing, your product can go from a D-Grade to an A-Grade. That is how much relevance marketing gives your brand.
Marketing as a necessity!
2020 taught us many things including the importance of e-commerce. And for e-commerce what you need is a solid social media presence so that everywhere someone looks, they see your brand. Not just see your brand, but really understand your brand and want to try your brand. Social media and e-commerce are quickly becoming intertwined, rapidly blurring the lines between mobile applications, web stores, and social media channels.
Marketing as a Decision-maker!
Marketing doesn’t just make your brand a sight to behold, but it also acts as a survey from the consumers. It helps identify their likes, their dislikes, get their feedback, make necessary changes and push the updated versions back onto the market!
“It’s not the best product that wins but the best-known one that wins,” says Jaiden Vu, Founder and CEO of Vantura Cosmetics, an e-commerce business that specializes in organic and vegan cosmetics.
Now the question arises; How do I spice up my brand?
Well, the answer is very simple. In fact, it lies just a click away. G-Murtaza Brand Builders is the spice you need. Our team of creatives is well-versed in the subject and can give your brand the great marketing that you desire. All you need to do is head over to our website https://g-murtaza.com/work-with-us/ and get in touch!
We’ll take the responsibility of turning your bland biryani into the best, most delicious biryani anyone has ever tasted!
