AIESEC | Youth Speak Forum

AIESEC is a non-governmental not-for-profit organization in consultative status with the United Nations Economic and Social Council (ECOSOC), affiliated with the UN DPI, member of ICMYO, and is recognized by UNESCO. AIESEC International is registered as a Foundation (Stichting), RSIN #807103895 in Rotterdam, The Netherlands.
The Pakistan chapter needed a campaign identity and a poster series for their annual Youth Speak Forum. The title was NAYE SOCH KI PARWAZ (The flight of new thoughts). This was a pro bono project where I had full creative freedom.

SDG #4

A silhouette of a child reading, depicting the dreams of the underprivileged youth.

SDG #10

Distorted hands coming together in purple, the color of mystery.

SDG #3

A middle aged man disappearing in the fog of uncertainty, heavily inspired by Jack Kerouac's On the Road.

SDG #13

A fact that is difficult to sink in and yet it does.

Key Art

This poster established the visual identity of the campaign. Instead of a logo, the identity here is a visual feel which is a combination of stern typography, bright colors, and distorted photography - complimenting the youth's stern thinking, bright ideas, and a distorted view of reality. The subtext was strong with this one...